Ford Motor Co. is making a substantial bet on the electric vehicle market with its new $30,000 EV truck, the Fathom, slated for release next year. The automaker plans to leverage a low price point and a new factory to sell 100,000 units annually, aiming to capture a larger share of the affordable EV segment.
Ford Targets Mass Market With New $30,000 EV Truck
FordElectric VehiclesEV TruckAuto IndustryProduct Launch

